Brand identities for heritage-led brands

Heritagedesigned to look luxury,not cliche.

پہچان pehchān · to be known by

I draw identities for chai and spice houses, skincare, fashion, bridal, jewellery and restaurants whose story comes from somewhere. No paisley clip-art, no stock henna. Every mark starts from a real ceiling, doorway, dye or script, the way mine started in the Talpur havelis of Sindh.

Write to me Packages from $1,500 · seven working days

Plates

Each began with something real: a palace ceiling, a carved door, a family archive.

Mir's Café campaign poster on a concrete wall — **Plate I** Mir's Café. *A café brand drawn from a Sindhi haveli, taken out onto the street.*

MIR eau de parfum bottle and carton — **Plate II** MIR, What Remains. *A fragrance house built from carved doors and inherited memory.*

Open House exhibition poster in the Jharoka typeface — **Plate III** Open House. *Jharoka, a typeface cut from the palace jali. The headings on this page are set in it.*

Mir's Café cups with palace illustrations — **Plate IV** Mir's Café. *Palace drawings on cups, bags and tins.*

Talpurs in Sindh book editions in four colourways — **Plate V** Talpurs in Sindh. *Collector's editions and a launch campaign for a family history.*

Full case studies at mirzuhair.com

ii.

Every identity begins with a heritage study: the motifs, materials, architecture and script your brand comes from. Then it is drawn into a language of its own.

Logo suiteMark, wordmark and monogram, with Urdu, Hindi or Arabic lockups
Colour & typeA palette taken from real dyes and materials, and a type pairing across scripts
Pattern & packagingA signature pattern, drawn by hand, on your labels, boxes and bags
Social kitProfile, post and story templates for Instagram and TikTok
Launch visualsCampaign imagery for your website, ads and announcement
Brand guideA short book so whoever you hire next keeps it consistent

7 working days, start to finish

Day 1 Brief call. Forty-five minutes on your product, customers and roots.
Days 2–3 Heritage study and two directions to choose between.
Days 4–6 Everything drawn in full, with two rounds of changes.
Day 7 Handover. Every file, labelled. You own all of it.

iii.

Tariff

Fixed prices, agreed before we begin.

Mir’s Studio · Admit one brand

Identity seven working days: $1500; Logo suite, colour and type, social kit, brand guide, two rounds of changes.; Reserve
Identity & Launch ten working days: $2500; All of the above, plus packaging for up to three products, six launch visuals and product mockups.; Reserve

By arrangement

Rebrands of family businesses · custom Latin & Urdu typefaces · textile and print collections · South Asian campaigns for global brands

Ask

Half to begin, half on handover. Invoiced in USD, GBP or EUR, paid by bank transfer through Payoneer or Wise.

Questions

What does heritage-led mean?: Brands whose story comes from a place, a culture or a family: a chai house started from a grandmother's recipe, skincare built on ubtan, a modest-fashion label, a Pakistani kitchen in London. If your roots are part of what you sell, this studio is for you.
How do you avoid the clichés?: I research the specific craft, building or script your brand comes from and draw from that directly. No stock paisleys, generic mandalas or "exotic" fonts. It should feel as considered as a European house, with a history that is yours.
I'm not South Asian. Can we work together?: Yes. Global brands can bring me in for South Asian collections, campaigns and launches when they want the work to be authentic rather than borrowed.
Does distance matter?: No. We work over video calls, email and shared folders, and I keep hours that overlap with Europe, the Gulf and North America.
Do I own the designs?: Yes. Full rights to the final identity transfer to you once the project is paid in full.

Heritagedesigned to look luxury,not cliche.

Write to the studio